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The Entrepreneurial Imperative

AN ENTREPRENEURIAL MINDSET IS ESSENTIAL TO STARTING
AND GROWING A SUCCESSFUL SMALL BUSINESS.

Small businesses have become the engines that are now driving our economy with new businesses accounting for nearly all net new job creation. Yet the concept of entrepreneurship is not well understood and many lack the necessary mindset and the skills that will enable them to succeed.
The program is designed to inspire and engage participants in the fundamental aspects of entrepreneurial thinking while immersing them in the process that will enable them to develop entrepreneurial skills.

Practical Application

The Opportunity Discovery Process enables aspiring entrepreneurs to “bootstrap” their way into a successful business rather than undertaking significant financial risk. Drawing from best practices of design thinking, participants learn to identify problems, find solutions, and make customer connections through an iterative experimental process.

Program Outcomes

Upon completion of this program, participants will be able to:

Methodologies

  • Self-paced Online program
  • Duration 8 weeks/ 15 weeks
  • Approx. 10 hours of Video lectures learning, loaded with Entrepreneurial Wisdom
  • Plus about 20 hours of work on exercises for the average participant to complete
  • Action items – Discussion Questions on each lesson
  • Many of the Action Items are based on the ”Opportunity Discovery Process” unique feature of the course
  • Points to Ponder – reflection assignments /Monitored Assignments
  • Workbook exercises
  • Supported by Additional Resources, Webinars, blogs, and case studies
  • Certificate of Completion
  • Be a member of the international community
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